How to Craft a Fair Trade Exclusivity Agreement That Is Good for Both Buyer & Seller
As a business there is nothing more exciting than the possibility of a new partnership. If you are a brand (buyer) marketing products, you need unique and high quality goods to keep your customers coming back. If you are…
The Cost of Creating Impact
There is no doubt that 3rd party certification programs were devised with the best of intentions. Since the late 1980’s/early 1990’s several fair trade, fair labor, organic, and ethical business certification and…
How To Enhance Your Online Presence To Attract International Buyers
Reaching the international market can be frustrating for artisan enterprises from around the world. As an entrepreneur passionate about your business, you know that you have great products that are well designed and high…
The 6 M's of Telling a Meaningful Story
Story matters. And as a social enterprise, you have an important tale to tell. In the age of content marketing, when every brand is trying hard to create a story, story is the very reason you started your company. Your…
Know Your MVP: Mission, Vision, Purpose
When I talk about MVP's two things typically spring to mind - athletes and tech companies. You may picture your favorite quarterback holding up the Super Bowl trophy or your favorite Olympian stepping up on the medals…
Play 20 Questions To Discover Your Purpose
"Person, place, or thing?" my daughters asked as we headed into the sixth hour of a fourteen hour drive from our home in Littleton, Colorado to their grandparents in Fountain Hills, Arizona. I had won the last round of…
2020 Vision: How I'm Starting the New Decade GRATEFUL
The new year is traditionally a time for setting intentions, resolving to make changes, and for creating a vision for the year ahead.